Originally published on mediablends.com 24/09/2015
The Centre for Ageing Better - initially slow to recognise the importance of digital technology - has now caught up with the welcome announcement on Twitter of a Digital Initiative and recruitment of a digital manager. If you are interested, apply fast - closing date is in a week.
As part of our new Digital Initiative, @Ageing_Better are looking for #digital expertise to manage the project http://t.co/PQogelQQbt
The Centre is part of the What Works Network, with a £50 million endowment from the Big Lottery Fund, and a strong Board chaired by Lord Filkin. The Centre is currently recruiting senior staff to work with its new Chief Executive Anna Dixon, who joined at the start of the month.
The Centre's early consultation papers lacked any mention of digital - backstory here. I think that the new initiative opens the way for the Centre to take a lead in a field that lacks strategic thinking on Living Well in the Digital Age, if it follows through from initial scoping.
The ‘Digital Initiative’ will run over the next few months, with a possible extension, and aims to:
The responsibilities of the manager are:
It looks like a job for a consultant, on £300-£400 a day, closing date for applications October 1, starting asap. The emphasis in the job description is on technical and project management expertise, so I'm hoping there may be scope for other contributions on digital and ageing. There's a lot to mine from our exploration into Living Well in the Digital Age, and the work of others in the field.
OK, I'm self-interested, but this could a great opportunity to commission some supporting pieces of work from people like Shirley Ayres, John Popham and Paul Webster - to name just a few - who share their experience and insights generously. My suggestion, after reviewing existing work in the field, would be some mapping of who's who, and who may offer what, on the lines Drew Mackie and I have been developing.
The initiative is a chance for the Centre to demonstrate an open and cooperative approach, building on knowledge of “what really works” and developing a sharing network, rather than just starting another round of research leading to yet more reports. From helpful exchanges with Centre staff after earlier posts, I'm hopeful about the direction that's emerging.