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Provocation 5

See digital technology for later in life as a major market - co-designing with users could offer wider relevance.

On the one hand people are living and remaining active longer, and on the other hand facing a wide range of health and social challenges for longer. This will provide a growing market among older people, and an opportunity to design and test technologies for relevance and usability with any users than have diverse interests and capabilities.

We are facing a society in which later life will extend considerably. Evidence to a Lords committee predicted that between 2010 and 2030 the number of people aged over 65 will increase by 51% and those over 85 will double during the same period. The report Ageing and the use of the Internet says:

  • There is an evidence base, supported by demographic data, that suggests there is a business case for developing more specific and age-related technology-based products and services. Indeed, given the current and projected increase in our ageing society not just in the UK, but globally, the private sector will have a vested interest in promoting digital literacy amongst what will be a growing consumer market.

The report cites Kohlbacher and Hang, who write that the silver market is an excellent field of application for new market disruptions as elderly customers will increasingly demand new products and services they had not demanded or had not been able to demand before

Our discussions yielded a range of ideas for innovations that would benefit older people, yet have wider application. Funding challenge programmes have recently supported a number of projects and social enterprises in this field - and more innovative ideas could develop from collaborations between those with a deep understanding of the needs of older people, and those understanding the potential of digital technologies.

Challenge: how might those working with older people help the private sector and social enterprises develop products, services and projects for this growing market?\ Comments, resources and links to ideas on Storify - and embedded below\ View the story “5 See DTlater as a major market” on Storify

dtlater/provocation_5.txt · Last modified: 2017/06/12 15:20 (external edit)